1) Information on the Collection of Personal Data and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. On the following pages, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Stefan Zaunreither, BlockSocial UG (haftungsbeschränkt), Pöckinger Str. 2, 82319 Starnberg, Deutschland, Tel.: 081519738846, E-Mail: [email protected]. The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string https:// and the lock symbol in your browser line.
2) Data Collection When You Visit Our Website
When using our website for information only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the moment of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Data processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.
3) Hosting & Content Delivery Network
Cloudflare
We use a content delivery network offered by the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 (1) point f GDPR. We have concluded an order processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorised disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
4) Cookies
In order to make your visit to our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the duration of the storage in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies set by us, the processing is carried out either in accordance with Art. 6 (1) point b GDPR for the performance of the contract, in accordance with Art. 6 (1) point a GDPR in the case of consent given or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that the functionality of our website may be limited if cookies are not accepted.
5) Contacting Us
When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and for the associated technical administration.
The legal basis for processing data is our legitimate interest in responding to your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been finally clarified, provided there are no legal storage obligations to the contrary.
6) Online Marketing
6.1 Google AdSense
This website uses Google AdSense, a web ad service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland ("Google"). Google AdSense uses so-called cookies. These are text files are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by those cookies and/or web beacons (including your IP address) about your use of this website will normally be transmitted to a server of Google and will be stored there. When using Google AdSense, personal data may also be transmitted to the servers of Google LLC. in the USA.
Google will use the information obtained in this way to analyze your usage of this website with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties, if this is prescribed by law and/or if third parties process this data by request of Google.
All processing described above, in particular the reading of information on the end device, is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GPDR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For more information about Google's privacy policy, please visit: https://privacy.google.com
6.2 Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads clients' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com
All of the processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://policies.google.com
6.3 Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads clients' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com
All of the processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com
In order to address users whose data we have received in the context of business or business-like relationships in a more interest-oriented advertising manner, we use a customer matching function in the context of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played via all Google services linked to the respective Google account.
Customer data will only be transferred to Google if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com
Google's privacy policy can be viewed here: https://policies.google.com
6.4 Google Ads Conversion-Tracking ohne Cookies
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.
Instead, the local memory of your browser is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads clients' websites. The information collected in this way is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com
If the information collected has a personal reference, the processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://policies.google.com
6.5 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to serve ads relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to identify which ads are shown in which browser and to prevent them from being shown more than once.
In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, calls up the advertiser's website and makes a purchase via this website. According to Google, GMP cookies contain no personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and therefore inform you as follows according to our state of knowledge: By integrating GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can allocate the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address. In the context of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the reading of information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GPDR. Without this consent, GMP will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can obtain further information about the data protection regulations of GMP by Google at the following Internet address: https://policies.google.com
6.6 Microsoft Advertising
This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft sets a cookie on your computer if you have reached our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance Art. 6 (1) point a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can obtain more information about Microsoft's data protection policy at the following Internet address: https://privacy.microsoft.com
6.7 Microsoft Advertising Universal Event Tracking
This website uses the Universal Event Tracking of the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of Universal Event Tracking, each page of our website contains a tag that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information thus collected to Microsoft. The purpose of this is so that certain predefined goals, such as purchases or leads, can be statistically recorded, and evaluated in order to make the orientation and content of our offers more interest oriented. The tags do not serve to personally identify users at any time.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance Art. 6 (1) point a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can obtain further information about Microsoft Advertising's data protection policy at the following Internet address: https://privacy.microsoft.com
6.8 Use of Afiliate Programs
6.9 ADCELL affiliate program
We participate in the affiliate programme of the following provider: ADCELL” Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany
In this context, we have placed links on our website that lead to offers on websites of the provider or third parties ("affiliate sites").
In order to measure the success of an affiliate link, the analysis of orders generated via such a link and the corresponding settlement of commission payments, the provider uses cookies and/or similar technologies which are generally set on the affiliate sites and for which we are not responsible in this respect under data protection law. In doing so, the provider also regularly processes the IP address and, if applicable, further end device information.
All of the processing described above, in particular the reading or saving of information on the end device used by you, will only be carried out if you have given your express consent to this in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by using the cookie consent management options on the affiliate sites.
7) Web Analysis Services
7.1 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called "cookies" are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, a company based in the USA, where the information is further processed.
When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed by default and automatically only in an anonymized manner, so that a direct personal reference of the collected information is excluded. This automatic anonymization is carried out by shortening the IP address transmitted by your terminal device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports (reports) on your website activities or your usage behavior and to provide us with other services related to your website usage and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be retained for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called "demographic characteristics". This makes it possible to determine and distinguish between groups of website users for the purpose of targeting marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and thus not to you personally. This data collected via the "demographic characteristics" function is retained for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the terminal device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
On this website, the "Google Signals" service can also be used as an extension of Google Analytics 4. With Google Signals, cross-device reports can be created by Google (so-called "cross-device tracking"). If you have activated "personalised ads" in your Google account settings and you have linked your internet-enabled devices to your Google account, Google can analyse user behaviour across devices and create database models based on this, provided you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 letter a GDPR (see above). The logins and device types of all page visitors who were logged into a Google account and performed a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. Insofar as Google Signals is used, we do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the "personalised ads" function in the settings of your Google account and thus turning off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com
Further information can be found here: https://support.google.com
As an extension of Google Analytics 4, the "UserIDs" function can also be used on this website. By assigning individual UserIDs, we can have Google create cross-device reports (so-called "cross-device tracking"). This means that your usage behaviour can also be analysed across devices if you have given your corresponding consent to the use of Google Analytics in accordance with Art. 6 Para. 1 letter a GDPR, if you have set up a personal account by registering on this website and are logged into your personal account on different end devices with your relevant login data. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.
We have concluded a so-called data processing agreement with Google for our use of Google Analytics 4, by which Google is obliged to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, even in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com
Details on the processing triggered by Google Analytics 4 and Google's handling of data from websites can be found here: https://policies.google.com
7.2 Cloudflare Web Analytics
This website uses the web analytics service provided by the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information on the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised user profiles. Among other things, this enables the analysis of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally excludes the possibility of direct personal reference. Your personal data will not be combined with data collected in any other way.
All processing described above, in particular the reading or saving of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
8) Retargeting/Remarketing/ Referral Advertising
8.1 Google Ads Remarketing
This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the concern of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize if the user has clicked on the ad and has been directed to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have chosen conversion tracking. Customers learn the total number of users who clicked on their ad and who were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. The use of Google Ads may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing operations initiated by Google Ads conversion tracking and on Google's handling of data collected from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Conversion Tracking will not be used during your visit to the website.
You can permanently disable the setting of cookies by Google Ads Conversion Tracking for advertising preferences. You may download and install the browser plug-in available at the following link: https://support.google.com
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
Further information about Google’s privacy policy can be viewed at:
http://www.google.com
8.2 Microsoft Advertising
This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft sets a cookie on your computer if you have accessed our website via a Microsoft Adveristing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognise that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can obtain further information about Microsoft's data protection policy at the following Internet address: https://privacy.microsoft.com
8.3 Microsoft Advertising Universal Event Tracking
This website uses the Universal Event Tracking of the conversion tracking technology "Microsoft Advertising" by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of universal event tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behaviour on our website traceable and sends the information thus collected to Microsoft. The purpose of this is that certain predefined goals, such as purchases or leads, can be statistically recorded and evaluated in order to make the targeting and content of our offers more interest-oriented. The tags do not serve to personally identify users at any time.
All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
You can obtain further information on the data protection provisions of Microsoft Advertising at the following Internet address: https://privacy.microsoft.com
8.4 Pinterest-Tag Conversion-Tracking
This website uses the conversion tracking technology "Pinterest Tag" of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
If you have reached our website from a pin on Pinterest, we set a cookie on your computer which interacts with an implemented "tag" in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is forwarded from a pin to Pinterest on pages of this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g., completed transactions, leads, search queries on the website, calls to product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, which contains certain information about the action (including type of action, time, browser type of device).
Through this transmission, Pinterest can generate statistics about the usage behavior on our website after forwarding a Pinterest Pin, which serve to optimize our offer.
However, we do not receive any information that personally identifies users. All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Pinterest Tag will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For more information about Pinterest's privacy policy, please visit the following Web address: https://policy.pinterest.com
8.5 Taboola
This website uses the retargeting technology of Taboola Inc, 16 Madison Square West 7th Floor, New York, NY 10010, USA (hereinafter "Taboola"). This allows visitors to our internet pages to be specifically referred to additional own or third-party content in the form of banners, which are likely to correspond to the respective user interest. This content is displayed based on a cookie-based analysis of previous usage patterns, but no personal data is stored. A cookie is stored on your computer or mobile device for this interest-based content definition to record pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Taboola will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
8.6 TikTok Pixel
This website uses the "TikTok Pixel", a tracking technology operated by the social network "TikTok" of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").
With the help of cookies (small text files that are stored on the end device used), information about the surfing behaviour on our website is collected in pseudonymised form, transmitted to TikTok, stored there, and evaluated in order to subsequently enable the display of interest-based and personalized product recommendations on TikTok. Subject of the information collected and processed pseudonymously in this way is basically the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the person of the user with the help of further information that TikTok has stored about the user, e.g., due to the ownership of an account with the " TikTok " social network. TikTok may also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network "TikTok", and thus create pseudonymized usage profiles. In no case may the information collected be used to personally identify visitors to this website.
The TikTok Pixel further enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages on this website and the cookies have not yet expired, the pixel captures and can track certain user actions predefined by us (e.g., completed transactions, leads, searches on the website, views of product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, transmitting certain information about the action. This transmission enables TikTok to compile statistics about the usage behavior on our website after being forwarded from a TikTok ad, which we use to optimize our offer.
All processing described above, in particular the setting of cookies for the reading of information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 point a GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with TikTok for the use of the TikTok Pixel, requiring TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transfers collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
8.7 Twitter Conversion Tracking
This website uses the conversion tracking technology operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland ("Twitter").
If you have reached our website by means of a tweet or an advertisement on Twitter, we will set a cookie on your computer which will interact with a "tag" also implemented in the form of a JavaScript code from Twitter. Cookies are small text files that are stored on your end device. If the user is redirected to pages of this website by Twitter and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g., finalized transactions, leads, search queries on the website, calls on product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the Pinterest server via the "tag", which transmits certain information about the action (including the type of action, time, browser type of the end device).
Through this transmission, Twitter can create statistics about the usage behavior on our website, which are used to optimize our offer.
However, we do not receive any information that can be used to personally identify visitors.
All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GPDR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
8.8 Pinterest retargeting pixel
A pixel (Pinterest tag) of Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest") is integrated on this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored, and evaluated in pseudonymized form. The information can be assigned to the user with the help of further information that Pinterest has stored about the user, e.g., due to the ownership of an account on the social network "Pinterest". Pinterest uses an algorithm to analyze the surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest may also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network "Pinterest", and thus create pseudonymized usage profiles. In no case, however, may this information collected be used to personally identify visitors to this website.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GPDR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
9) Site functionalities
9.1 Vimeo Videos
his website uses plugins to display and play videos from the following provider: Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. This involves certain information, including your IP address, being transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, to create playback statistics and to prevent abusive behavior.
If you are logged into a user account maintained by the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data assigned to your account, you must log out before clicking on the play button.
All the above-mentioned processing, in particular the setting of cookies for reading out information on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
9.2 YouTube Videos
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland
Data may also be transmitted to: Google LLC., USA.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. This involves certain information, including your IP address, being transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, to create playback statistics and to prevent abusive behavior.
If you are logged into a user account maintained by the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data assigned to your account, you must log out before clicking on the play button.
All the above-mentioned processing, in particular the setting of cookies for reading out information on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
9.3 Google Web Fonts
This site uses so-called web fonts from the following provider to display fonts in a uniform manner: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data is also transferred to: Google LLC, USA
When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
The processing of personal data while establishing the connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
9.4 FontAwesome
This site uses so-called web fonts from the following provider to display fonts in a uniform manner: Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA
When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
The processing of personal data while establishing the connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
9.5 - Google Forms
We use the services of the following provider to conduct surveys or for online forms: xxx
In addition to a transfer of data to the above-mentioned provider location, data may also be transferred to: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland
The provider enables us to design and analyse surveys and online forms. In addition to the personal data that you enter into the forms, information on your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transferred to the provider and stored on the provider's servers.
The information you enter in the forms is stored under password protection to ensure that third party access is excluded and that only we can analyse the data for the purpose specified in the form.
For the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6 (1) point b GDPR serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 (1) point a GDPR. Consent given can be revoked at any time with effect for the future.
We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
- Gravity Forms
We use the services of the following provider to conduct surveys or for online forms: Rocketgenius Inc., 1620 Centerville Turnpike STE 102, Virginia Beach, VA 23464, USA
The provider enables us to design and analyse surveys and online forms. In addition to the personal data that you enter into the forms, information on your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transferred to the provider and stored on the provider's servers.
The information you enter in the forms is stored under password protection to ensure that third party access is excluded and that only we can analyse the data for the purpose specified in the form.
For the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6 (1) point b GDPR serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 (1) point a GDPR. Consent given can be revoked at any time with effect for the future.
We have concluded an order processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.
For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.6 Cloudflare Turnstile
On this website, we use the CAPTCHA service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA
The service checks whether an input is made by a natural person or abusively by machine and automated processing with the aim of blocking spam, DDoS attacks and similar automated malicious attacks. To ensure whether an action is performed by a human being and not by an automated bot, Cloudflare Turnstile collects the IP address of the end device used, the recognition data of the browser, the operating system type and the date and duration of the visit and transmits these data to the provider's servers to be evaluated.
This process is based on our legitimate interest in determining individual responsibility when using the Internet and in preventing abuse and spam in accordance with Art. 6 Para. 1 lit. f GDPR.
We have concluded an order processing contract with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are meant to ensure compliance with the European level of data protection.
10) Tools and Miscellaneous
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user provides the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the processing is Art. 6 (1) point c GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
11) Rights of the Data Subject
11.1 The applicable data protection law grants you the following comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data:
- Right of access by the data subject pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure (“right to be forgotten”) pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to be informed pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw a given consent pursuant to Art. 7 (3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
11.2 RIGHT TO OBJECT
IF, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON THE GROUNDS THAT ARISE FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA WHICH ARE USED FOR DIRECT MARKETING PURPOSES. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
12) Duration of Storage of Personal Data
The duration of the storage of personal data is based on the respective legal basis, the purpose of processing and - if relevant – on the respective legal retention period (e.g. commercial and tax retention periods).
If personal data is processed on the basis of an express consent pursuant to Art. 6 (1) point a GDPR, this data is stored until the data subject revokes his consent.
If there are legal storage periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data will be routinely deleted after expiry of the storage periods if it is no longer necessary for the fulfillment of the contract or the initiation of the contract and/or if we no longer have a justified interest in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 (1) GDPR, unless we can provide compelling grounds for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection pursuant to Art. 21 (2) GDPR.
Unless otherwise stated in the information contained in this declaration on specific processing situations, stored personal data will be deleted if it is no longer necessary for the purposes for which it was collected or otherwise processed.
